If you want to launch your franchise business in 2024, what information should you prepare? Referring to the franchise process on the official website of Wu-Tang Tea (五桐號), you will likely need to plan for at least the following steps:
1. Fill out a form online or via phone
2. Phone or in-person consultation
3. Evaluation by headquarters
4. Sign a letter of intent
5. Site assessment / official contract signing
6. Store renovation / staff training
7. Trial operation of the store
8. Official grand opening.What Should Be Included in a Franchise Agreement?
To avoid the franchisee later claiming that the contract is invalid,
you should include the following information in the franchise agreement:
1. Various pre-opening expenses (such as franchise fee, training fee, purchase of products, raw materials, capital equipment, renovation and related costs).
2. Various operating expenses during the franchise period (such as the calculation method for royalties, and fees for business guidance, marketing promotion, product or raw material purchases, etc.).
3. Matters related to intellectual property rights.
4. Contents and methods of business support and training guidance.
5. Business district management plans or scheduled plans.
6. Restrictions on the franchising relationship during the term of the agreement.
7. Conditions and procedures for contract modification, termination, and cancellation.
The above information is based on the “Fair Trade Commission’s Guidelines on the Handling of Franchise Business Practices.”
Regarding intellectual property matters,
the most basic rights include trademarks, patents, and copyrights.
In franchise chain businesses, the most important authorization from headquarters is brand authorization,
which, in legal terms, refers to trademark licensing.
To protect the franchisee’s rights,
after signing the franchise authorization agreement,
it is advisable to register the trademark license with the Intellectual Property Office.
This ensures that any future changes in trademark ownership
will still be legally effective against third parties.
What else would you like to know about franchise chains?
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